Starbucks has announced the establishment of the Starbucks China Innovation and Request MoviesTechnology Center (SITC) in the Chinese city of Shenzhen, according to an August 18 report by Chinese news agency 36Kr. The move aims to enhance the company’s technological capabilities and data infrastructure to further drive the digitalization of its stores and multiple channels in China, the report said. This center will be located in Shenzhen’s Futian District and is planned to commence operations in September of this year, as per 36Kr. SITC will invest approximately RMB 1.5 billion ($205 million) to improve its market pattern and services in China over the next three years. [36Kr, in Chinese]
